Differences Defined

Versioned, personalized, customized — what are the differences between these types of catalog segmentation and printing techniques?

The following definitions are courtesy of Heidelberg, which manufactures and sells the NexPress 2100 digital color press that makes these types of printing possible.

1. Versioned printing allows you to print multiple short runs of different catalog versions that follow a common design/layout. That is, you can incorporate some unique content or language for specific audiences while still staying with the common look and feel of your catalog, according to Heidelberg.