Did Retailers Show Mom Love With Online User Experience?
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Williams-Sonoma came in at No. 47 in response time, the same ranking as last month, at 6.6541 seconds. It also ranked No. 47 in availability at 97.81 percent. Clearly, Williams-Sonoma should have performed much better in both areas for consumers buying for mom early. J.C. Penney ranked No. 11 in response time, also the same as last month, at 2.6904 seconds, and No. 10 in availability at 99.97 percent. While the retailer's sales and earnings plunged in the first quarter of the year, it's a winner this month in website performance. Consumers are still very cautious in this economy, so user experience must be optimized for revenue's sake.
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Neil Garnichaud
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