Did Retailers Show Mom Love With Online User Experience?

As the percentage of consumers buying online continues to steadily increase each year, I'd expect the emphasis put on website performance by retailers would also increase. Let's see how our highlighted retailers performed for Mother's Day shoppers.

The benchmark average for response time among the top 50 retailers during the first half of May was 4.0996 seconds, an improvement over last month's average of 4.4393 seconds. The benchmark average for availability was 99.45 percent, down slightly from 99.56 percent in April. Response time for 1-800-Flowers.com was 5.466 seconds, ranking it No. 42, up from No. 44 last month. The floral retailer ranked No. 19 in availability at 99.9 percent, up from No. 42 last month. So while 1-800-Flowers.com picked a really good time to improve its site availability, its response time needs significant improvement for optimum user experience.