Diamondback Tactical has learned a lesson or two about the inherent challenges of a rapid ramp up.

By Reported Donna Loyle

It’s a difficult market to serve, he continues, because it tends to be reactionary. Its demand, especially in recent years, is growing faster than supply. Moreover, suppliers historically have tended toward small, mom-and-pop shops offering highly specialized gear and supplies. Diamondback’s answer to this dilemma: proprietary products. Today, 55 percent of its merchandise offerings are proprietary or self-manufactured.