Diamondback Tactical has learned a lesson or two about the inherent challenges of a rapid ramp up.

By Reported Donna Loyle

For this company, its supply chain, technology choices, cash flow and personnel are key components to its continued growth. Following are the steps — and missteps — this merchant took during its rapid ramp up.

Supply Chain

Diamondback sells its gear, which includes night-vision goggles, weapons accessories, ballistic armor and flashlights, primarily via three channels: catalog, online and through nine field sales representatives. Its direct channels (catalog and online) have experienced rapid growth and today make up about 50 percent of the company’s sales, Huitt says.