Diamondback Tactical has learned a lesson or two about the inherent challenges of a rapid ramp up.

By Reported Donna Loyle

About Diamondback Tactical

Headquarters: Peoria, Ariz.
Founded: 2001
First year’s revenues: $250,000
Projected revenues for 2005: $34 million
Four-year sales growth: 340 percent
Products sold: body armor, tactical equipment, and other military and law enforcement gear
Market demographic: military special forces; homeland security agencies at the local and federal level
Sales channels: catalog and online account for 50 percent of sales; outside sales reps account for the rest
Annual catalog circ: 100,000
# of SKUs: 7,000
# of employees: 42
Printer: Trend Offset Printing
Commerce management solution: Axapta ERP by Junction Solutions