Diamondback Tactical has learned a lesson or two about the inherent challenges of a rapid ramp up.

By Reported Donna Loyle

4. Understand that passion and drive are not enough. You also need the ability to execute your plan. Says Beck, “The statistics for businesses failing are not in your favor when you’re starting a company, whether you’re experienced or not.”

That said, owners of start-up catalogs have to be willing to do things and “give of yourself to your customers and employees, and completely forget about yourself. You have to focus like a beam of light on what your customers truly want and how you’re going to get it to them,” he says.