Diamondback Tactical has learned a lesson or two about the inherent challenges of a rapid ramp up.

By Reported Donna Loyle

Finally, Diamondback’s marketing managers wanted tools to help them assess customer histories, target most likely market segments and see the results of their campaigns.

In short, Diamondback had outgrown its legacy system in only two years. “We started looking around for another IT option. We needed a platform that could grow with us. And we wanted it integrated from soup to nuts so we could grow vertically.”