Steps to Developing an Omnichannel Retail Business
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Jane Johnson
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Retailers need to partner with an organization that will help them adopt and develop a customer engagement strategy that incorporates and manages every channel their brand uses to reach customers and prospects in a cohesive and seamless information stream, ensuring the consumer is engaged with the brand before, during and after the sale.
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- Companies:
- Harvard Business Review
- People:
- Chrysler
Jane Johnson
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