Steps to Developing an Omnichannel Retail Business

It's also critical that Chrysler's in-store staff reinforces and enhances other information channels (e.g., online research and mobile devices) that more and more consumers are accessing before, during and after visiting a retail establishment. According to BIGresearch, 89 percent of consumers making an in-store purchase have conducted online research prior to the purchase. Once consumers have the information, they want to continue the positive online experience in-store. This requires well-trained and knowledgeable staff and resources so consumers aren't left thinking they know more than the brand's employees.