Steps to Developing an Omnichannel Retail Business

There are a number of objectives brick-and-mortar retailers should remember when developing their omnichannel strategy, keeping the goal of increasing the relevance of the in-store experience in mind.

Today's consumers expect to be entertained, informed and engaged. The use of digital displays are an increasingly effective way of extending the online experience to the store, altering the look and feel of most retail spaces in the past few years. With over 10,000 clicks per day, Chrysler iShowroom kiosks are interactive digital signage solutions. Not only do these kiosks provide information sought by consumers, the systems also prompt them to learn more, stay engaged longer, stimulate emotions and add product excitement.