Contributions to Profit: Plan for 2007, Part II
There’s also the free gift with purchase promotion. At the vitamin company, we gave away an unrelated item (a radio) to stimulate the initial order. At another company, we offered related accessories to get the first order. Other offers to test:
- Buy one, get one at $X off, a percentage off or free (a great way to build up average order size).
- Money-back guarantee offers (reduce the risk prospect has to take up front).
- 110 percent or double your money back guarantees.
- Free return shipping (“We’ll even cover the return costs!”).
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
