Develop a Brand Centric Product Development Process

With a product fit chart as your anchor, the decision-making process becomes clearer for all involved. When you apply strategic thinking at the beginning of the product conception process and new intentions can develop. More enthusiasm arises for the yes answers because they are seen as critical to the brand. Products with only so-so enthusiasm aren’t given the green light. Your merchants, buyers and product developers will have to work harder, but your product line ends up more differentiated and more relevant to your customers’ real needs.