Develop Better Shipping Plans

The fallout from the S&H issue has been formidable. Some class-action lawsuits have been filed against merchants regarding their S&H charges. And earlier this year, The Direct Marketing Association circulated for industry response a proposed policy that called excessive S&H charges unethical.

What should you do about S&H charges for your catalog’s customers? How can you decrease your costs and increase the service you offer? Given the seriousness of these issues, it’s imperative that you make a cost-effective, customer service-oriented shipping strategy a high priority. Following is a checklist that can help.