Despite a Surge in Popularity, Online Channel Remains Flawed

* 27 percent of the respondents named Amazon.com as the company offering the best online shopping experience;

* 21 percent couldn’t identify a company that offers the best online shopping experience; and

* of those surveyed, the demographics most likely to make a purchase online were women ages 25-44, residents of the Northeastern section of the country and households with incomes of $75,000 or more.