Design Tips to Optimize Your Email Campaigns
- Install any tracking tools to follow the success of your campaign.
- Determine what key performance indicators you want to track.
- Audit your tags to make sure links work and tracking tags are “live.”
- View the HTML version of the email on a PC and a Mac in multiple browsers to ensure rendering is consistent.
- Check alt text for images.
- Include a text version to match the HTML file.
- Check rendering of special characters.
- Send a test email to yourself before sending to your full list.
- Companies:
- Williams-Sonoma
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