Design Tips to Optimize Your Email Campaigns
By
Joe Keenan
and All About Roi
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- Include forward-to-a-friend functionality and/or social media links to make your emails viral.
- Include legal text and CAN-SPAM requirements — such as a physical address and an unsubscribe link — here.
- Put key contact phone numbers and email addresses in this space.
- Include preference center links (if applicable).
- Offer customer service links for more interaction with your customers.
Last-Minute Preparations
Before turning over your message to an email service provider for launch, Walsh advised the following:
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- Companies:
- Williams-Sonoma
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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