Design Tips to Optimize Your Email Campaigns
* Header. Convey consistent branding and navigation elements in this section, Walsh said. Branding effects include your logo, program name, issue title, among other things. Add navigation elements to web pages in this section for branding consistency and to boost clickthrough rates, Walsh added.
* Message. Consider the following to ensure a strong message, Walsh said:
- Companies:
- Williams-Sonoma
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