Design Tips to Optimize Your Email Campaigns

* Pre-header. Generally located just above your company's logo, ask yourself the following questions to effectively create this part of an email:

• Is there a prompt to add your sender address to the recipient's email address book?
• Is there a link included for viewing on a handheld device?
• Is there a link to view a hosted version?

Pre-headers are useful in allowing people to access an email's content in a web browser, as most email clients use a default that no longer renders images in emails, Walsh noted.