Design Tips to Optimize Your Email Campaigns
By
Joe Keenan
and All About Roi
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* Pre-header. Generally located just above your company's logo, ask yourself the following questions to effectively create this part of an email:
- Is there a prompt to add your sender address to the recipient's email address book?
- Is there a link included for viewing on a handheld device?
- Is there a link to view a hosted version?
Pre-headers are useful in allowing people to access an email's content in a web browser, as most email clients use a default that no longer renders images in emails, Walsh noted.
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- Companies:
- Williams-Sonoma
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