Design Tips to Optimize Your Email Campaigns

Don't create roadblocks for recipients to get to your content; instead, opt for usability over fancy features unless you know they're adding engagement to your program, Walsh advised. Examples she cited include using audio or video in emails.

The Anatomy of an Email
Emails can be broken down into 11 parts: pre-header; header; top promo; navigation; hero; table of contents; content; right rail; promotion; social media bar; and footer. Walsh broke some of these sections down into more detail.