Design Tips to Optimize Your Email Campaigns
By
Joe Keenan
and All About Roi
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Research Your Audience
It's necessary to know who your audience is, what it's looking for and how it'll be reading your emails — at work, via mobile, with images enabled, etc. — before creating an email campaign. Tailor your message content and design/rendering style to what's going to work for your audience in its chosen medium, Walsh said.
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- Companies:
- Williams-Sonoma
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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