Design to Sell

1. Allow ‘guests’ to buy your products. Many customers avoid sites that force them to register to make a purchase. They see the registration process as an invitation to receive spam or junk e-mail, and will move on to another site to find the same item.

2. Provide users with a road map. Regardless of the process, users need to know where they are and how many steps remain. Ensure your site allows users to return to prior steps to make changes without losing all of their selections or previously entered data. Post a progress indicator somewhere within each page from the start to the end of the process.