Web Exclusive: More on Green Mountain

Merchandising

Beyond coffee and coffee-related food products, the merchandise is unique, playing up the global positioning of the company from Indonesian masks to Zulugrass Necklaces. Cross referencing to the Web for more details on the Coffee Tours broadens the company’s offerings. Cross referencing products as it does on pgs. 37 and 44 is a great way to get double exposure for the mugs.