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The community-friendly statements on the left side of each spread are informative and brand sensitive. Testimonials throughout the catalog are believable and bring a sense of community involvement to the catalog.

A third copy style, seen on the back cover and pg. 7 regarding Café Express reads like an ad within a catalog, using bulleted text to tell the story. That style, with its sense of urgency and special offer, definitely works on the back cover but is jolting when part of a spread as on pgs. 6 and 7.