Web Exclusive: More on Green Mountain

There are numerous examples throughout this catalog where the art and copy aren’t together, forcing the reader to hunt. It appears that the designer is designing from a sense of space — but not with a sense of the products or how to communicate the stories clearly to the consumer.

The Coffee of the Month Tour, on pg. 40, could be stronger in its execution. Here’s a case where I think the merchandising and marketing arm should be working closer with the designer. It’s easy to ignore this spread because it’s not clear exactly what’s being sold. Adding a calendar to underline that this is a monthly gift would aid in communicating the promotion.