Profile of Success: A Victorious Resurgence

BIGGEST CAREER CHALLENGE: Adjusting to the mentality of a fairly small business. Prior to joining U.S. Cavalry, Garvey spent most of his career working for a large global electronics distributor. He notes that in a smaller business, his actions have a greater impact on the bottom line.

Company founded: 1973
Catalog Established: 1975
Headquarters: Radcliff, Ky.
Primary merchandise: military and law enforcement equipment
# of SKUs: 50,000
Circulation: more than 100,000
Customer demographics: military and law enforcement, outdoor enthusiasts
Sales channels: retail 10 percent; direct (including catalog and Internet) 45 percent; contracts 45 percent
# of employees: 120
# of stores: 3