Profile of Success: A Victorious Resurgence
By reactivating a long list of lapsed customers and focusing on efficient operations, Dennis Garvey helped revive U.S. Cavalry catalog from bankruptcy
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Matt Griffin
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Garvey says that despite U.S. Cavalry’s past problems, the brand still carried a lot of respect with customers. Customers didn’t realize that the bankruptcy filing was the reason catalogs were only mailed sporadically for a few years; they were simply happy to be regularly receiving the catalog again, he says.
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