Profile of Success: A Victorious Resurgence
By reactivating a long list of lapsed customers and focusing on efficient operations, Dennis Garvey helped revive U.S. Cavalry catalog from bankruptcy
Garvey says that despite U.S. Cavalry’s past problems, the brand still carried a lot of respect with customers. Customers didn’t realize that the bankruptcy filing was the reason catalogs were only mailed sporadically for a few years; they were simply happy to be regularly receiving the catalog again, he says.
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