Profile of Success: A Victorious Resurgence
By reactivating a long list of lapsed customers and focusing on efficient operations, Dennis Garvey helped revive U.S. Cavalry catalog from bankruptcy
• Housefile deterioration: Although the company’s catalog production staff remained intact throughout the bankruptcy proceedings, employees and management in other key areas, such as circulation management and customer service, were either laid off or left the company on their own. During that earlier period, U.S Cavalry also was unable to cost-effectively mail its catalog.
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