Shipping Feature: Delivering a Profit
Ship To/From StoreStrategies
Offering free shipping to your stores is a great strategy. Having multiple orders consolidated and shipped to a single location is significantly cheaper than shipping individual, lightweight packages to multiple residences.
Here's how a ship-to-store strategy works: The customer makes a purchase on the retailer's website and chooses to pick up their order in-store. The retail location is notified of the incoming order and fulfills it using in-store inventory. Alternatively, if an item is unavailable in-store, it can be shipped directly from a distribution center, another store or even a vendor location. Lastly, the customer picks up the item at their local store at their convenience.
Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.
