Shipping Feature: Delivering a Profit
You also don't want to overlook returns. A hassle-free returns policy leads to customer loyalty, recommendations to others and less focus on price. According to a recent comScore study, 82 percent of online shoppers said the ability to return an item for free, either to the store or using a pre-paid label, would enhance their likelihood to purchase. Finally, customers want choice in shipping options, from time windows to delivery alternatives to even choice in carriers.
Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.
