Shipping Feature: Delivering a Profit
Market research points to the conclusive fact that consumers want free shipping, and they're willing to wait multiple days in order to get it. In fact, the perception that shipping costs are too high is the No. 1 reason for cart abandonment. The Boston Consulting Group found that shoppers actually want free shipping MORE than they want lower prices on the products they're buying!
Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.
