Shipping Feature: Delivering a Profit
Shipping and Relationships With Online Customers
Create shipping and return policies with your customers in mind. What relationship do you want to have with your customer, and how does shipping — and returns — play into that? Frequently survey your customers to find out what's most important to them, and what would motivate them to shop with you instead of your competition.
Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.
