The Editor’s Take

In each issue, we strive to bring you a mix of business-building and cost-cutting ideas. Naturally, this year lends itself to more cost cutting. As you put together your holiday 2008 plans, however, I personally hope you take a more bullish approach.

Why? Perhaps history will repeat itself. You may recall that the early 1990s were also tough on this industry, as well as the country’s economy. But following the 1992 presidential election, the economy got jump-started, beginning with holiday ’92, and surged for the next few years. So while you’re retrenching throughout the year, that gives you a little something to think about.