The Editor’s Take

You’ll find some very sad posts under the first article, and it’s unfortunate what a black eye this company left on the industry during such a tough time.

The best we can do right now is offer this big May issue chock-full of ideas to help get you through a tough year. Beyond the Frederick’s story, we have a star-studded lineup of usable and practical stories on multichannel data, product sourcing, B-to-B marketing investments, creative makeovers, abandoned property laws (aka “escheat”), the value of gross margins, copywriting, spin-offs and, naturally, cost cutting.