The Editor’s Take
Defining ‘Success Story’ in 2008 No Easy Task
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Frederick’s could see a nice sales gain this year, despite flat catalog circulation. In a year when so many catalogers are cutting back on circ, flat circ makes Frederick’s look like the tortoise leading a bunch of worn-out hares. Frederick’s is mailing the same number of catalogs this year as last — which was a 25 percent decrease from 2006 — while investing more in new stores and its e-commerce efforts.
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- Companies:
- National Wildlife Federation
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- Larry
- Richard Hebert
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