Define Your Multichannel Customers Like Staples Does

1. Customers who want catalogs every month and like to order online.

2. Customers who use rich product content for product research then purchase wherever they choose.

3. Customers that like the power of online configurators. Customers who like the ability to create business cards online in their own offices, for example, may want the immediacy to pick up those cards the same day at a store.