Tips for Managing Your Company's Promotional Strategy

Striking a Balance
Ongoing use of deep discounting strategies is a slippery slope. So how can businesses strike the right balance, particularly when their competitors are participating in the same type of promotions?

Truthfully, there might not be a way to avoid discount promotions altogether. However, the correct method is less about the current offer and more about a holistic approach, one that involves thinking about promotions within the current marketplace and that complements other marketing efforts.