Tips for Managing Your Company's Promotional Strategy

However, what eventually transpires from a consistent strategy of deep discounting is the conditioning of consumers to only buy at low prices and in bulk. In the long term, this can force a retailer to increase shelf prices so that the markdowns it offers seem more tempting, ultimately making it difficult to sell anything at full price. Furthermore, other marketing tactics a business might employ (e.g., online, TV or creative campaigns) may be less effective and efficient during times of high discounting.