Tips for Managing Your Company's Promotional Strategy

Deep discounting may seem like a viable and time-tested tradition, yet what many don't realize is that once a business makes the decision to exploit a deep discounting strategy, it can be a very hard trend to reverse.

How Can it Affect Your Business?
The general assumption across industries has been that promotions are a winning, competitive strategy for all parties, including retailers, brands and consumers. In the short term, this is generally true. Consumers buy and retailers move volume off the shelves.