Deck the Halls With Content Marketing and Personalization

7. Publicize store/e-vouchers for gifts and make them easily redeemable. Capture those people who aren't sure what gift to get. E-vouchers aren't dependent on physical delivery. Prepare a specific page devoted to gift vouchers with different image options. Give the same attention to these as any other product. Make visitors aware of e-vouchers’ USPs. Furthermore, after Christmas make sure people shopping on-site using a gift voucher know how to pay with it.