Deck the Halls With Content Marketing and Personalization

6. Bundle products together in Christmas-related merchandising categories. People are looking for stocking fillers. Bundles make them think they're getting a really good deal and you get a higher average order value. Use your basket data to gather items commonly bought together. Add in extra low-cost items. And consider visitor history — e.g., if they've seen a few product pages, serve them a layer about relevant bundles.