Deck the Halls With Content Marketing and Personalization

5. Show stock levels. People are loss averse; they don't want to miss out! Everyone enjoys getting "the last one in the shop." A common complaint I hear from shoppers is a lack of stock information. Track stock items and highlight low-in-stock items. Remove, or obscure, out-of-stock items. In the case of out-of-stock items, suggest the nearest store where it's available and offer reserve and collect or home delivery. Increase the threshold for stock level at which to show low-in-stock message. Think about also showing stock notifications for specific products on the checkout page.