Deck the Halls With Content Marketing and Personalization

3. Make Christmas fun and the online experience memorable. Engage visitors with a unique and relevant brand experience so they will remember and come back to your site. Use video, games and innovative technology to inspire shoppers.

4. Push gift guides and present finders. For the most part, consumers aren't shopping for themselves during the holidays. They don't know what they're looking for. Create category pages for gifts (and tag them with UV) or add filters to existing pages. Include size guides, product reviews and detailed specifications. Roll out a gift suggestion guide.