Deck the Halls With Content Marketing and Personalization

1. Welcome visitors by customizing messaging. A lot of holiday shoppers are shopping for other people and new to your site. Introduce your brand and point them where they might want to go. Customize your messaging based on traffic sources, search terms and purchase history. Adjust welcome messages or email sign-up layers in line with Christmas. Ensure welcome messages highlight all key unique selling propositions (USPs) relevant to the consumer. Mention any new Christmas-appropriate areas on-site — e.g., last delivery dates/gift guides.