Deck the Halls With Content Marketing and Personalization

12. Upsell or cross-sell to drive average order values. Consumers are always looking for a bargain! Place upsell items next to the basket (especially if you have a free delivery threshold). Recommend last-minute stocking fillers, but make them relevant!

13. Maximize all sales purchases post-Christmas. The bargain shopper is very different than the gift-giver. Get your best-value products in front of the user as fast as possible. Create sale category pages and allow users to sort by percentage off. Target consumers with items they were previously interested in but didn't buy that have since been discounted.