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Television

Tony Farrell, senior vice president of The Sharper Image, said the catalog does a significant amount of television advertising, both two-minute and 28-minute direct response commercials on various stations, in many markets and throughout the day. The product is its proprietary Ionic Breeze Quadra, the silent-air purifier. “We do very well on a direct basis and believe we also benefit from the spillover advertising effect that helps support our stores, Internet and catalog,” he says.