Find New Customers Without Breaking the Bank

*Supermarket take-ones—that rack of cards by the exit of supermarkets. Should you test this? The next time you visit a supermarket, spend some time at those racks to see if your competitors are there and what (if anything) they’re offering.

*Card decks, mostly found in the

b-to-b arena, can take your statement-stuffer-sized insert, or the publisher will print from your artwork. There’s usually not enough room to sell a product, so they’re generally used by catalogers to solicit catalog requests. Ballpark cost: $20/M or less.