Debunking the Myths of Customer Returns and the Use of Liquidation Channels

Forrester Research finds that 81 percent of consumers are more likely to buy from an online retailer that makes it easier to return products, while 73 percent of consumers are less likely to buy in the future from an online retailer that makes the returns process a hassle.

Retailers who solve the occasional problem effectively for customers create far more loyal and frequent purchasers than those that don't. Customer-centric retailers seek to ensure the utmost in customer value by embracing returns as methods to reduce defects and improve customer loyalty.