How Deb Shops Used Social Media to Improve its Search Rankings … and Grow its Revenues
- the company saw record sales in September of last year during the height of the campaign;
- traffic to Deb Shops’ e-commerce site increased 10 percent;
- the number of Deb Shops’ Facebook fans grew by 500 percent;
- 75,000 names were added to its email database; and
- at the opening of the contest voting on the company's website, the Deb Shops was tracking 12,000 site visitors per minute.
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