How Deb Shops Used Social Media to Improve its Search Rankings … and Grow its Revenues

• Facebook: Contestants created “vote for me” pages, said Kassa, exponentially growing the number of Facebook fans the brand had. They also created alliance pages, where contestants pledged to vote for each other.
• YouTube: The video site was used by contestants as forum to explain why they should be selected as the winner. The videos included the Deb Shops’ URL in them, serving as a driver of traffic to its e-commerce site, and ultimately helping its organic search rankings.
• Blogs: Deb Shops gave instructions to contestants on what they wanted to be included in the contest's blogs, but then contestants were free to personalize their blogs with customized content.
• Directory submissions: Done with every Deb Shops’ marketing campaign, directory submissions create of number of SEO-valuable backlinks for the retailer, Kassa said.

Think about your audience and how you can help them create content that will help your organic search results improve, Kassa advised.